Do you love coaching but need help with attracting clients?
Are you ready to get some marketing mojo?
Imagine your ideal clients flocking to your business so you reach your business and profit goals for this year and beyond!
Learn the same things that MBA students learn in this interactive, hands-on format that is focused on getting it done. In this Marketing Boot Camp, you’ll take the critical steps toward marketing success. Get the theory behind the action you need to take and the practical steps to create your game plan. You learn it, do it and PROFIT!Six Webinar Dates:June 19, July 3, July 17, July 31, August 14, August 28
Program Times:
12:00 PM - 1:15 PM Pacific Time
Program Fees:
$399 for all six webinar sessions.
Instructor:
Lisa Cain, PhD – MarketingU: Learn it. Do it. Profit
Lisa B. Cain, PhD is the instructor for this class. Lisa is the founder of MarketingU.com and regularly teaches marketing to MBA students and small business owners. Lisa’s PhD is in marketing from the world-renowned, Wharton School at the University of Pennsylvania. She has both academic and practical expertise and believes in hands-on learning so you will Learn It, Do It and PROFIT!
- 6 one hour webinars – hands on and practical with checklists and how-to guides so you can easily attract clients.
- Recordings of each webinar
- Digital handouts with the materials and resources
Session 1: CLIENTS
What’s the point of being a coach if I don’t have clients?
Segmentation: Who could be a terrific client?
Target: Who is your ideal client?
- Why a niche market of your ideal clients is more profitable and more fun!
- How to segment your market – either individuals or businesses
- Tips for identifying your ideal clients
- The 4 checkpoints to make sure you’ve picked a sustainable & profitable target segment
- Step-by-step segment identification and evaluation
- Custom worksheets for both consumer-oriented businesses and business-to-business companies
- Choose from a list of action items to identify your audience and engage them
Session 2: POSITIONING:
What to say and how to say it to attract your ideal clients.
- How & why positioning works
- How to write a positioning statement that will guide your marketing strategy & execution
- Write a positioning statement for your company
- A step-by-step process to create your own infomercial and other introductions
- Craft your messages so you feel confident in any circumstance
Session 3: NETWORKING AND PARTNERING
Building relationships for long-term client attraction.
- Which networking organizations are a good fit for your business
- And perhaps more importantly, which organizations are NOT a good fit for your business.
- How to evaluate potential referral partners and create win-win situations
- Step-by-step creation of a networking and partnering strategy for YOUR business
Session 4: PRICING
Pricing Strategies & Tactics so you maximize your income
- Why bundling your services into a package can allow you to charge more
- The different types of pricing models to consider and which ones will work for your business
- The concept of reference price and how other psychological influences impact your clients perception of your price and value.
- Step-by-step creation of packages of service and products with accompanying prices
- Custom worksheets for developing your product /service offers
- Choose from a list of action items to promote your pricing/ packages/ etc.
Sessions 5 & 6: ONLINE PRESENCE (2 sessions)
Digital presence: Your Website, Social Networks and Search Engines
- The 3 things that will make your website more effective
- To Tweet or not to Tweet- is Twitter for you?
- The criteria to use to decide which of the many options make sense for your business
- Simple free tools to help you optimize your website
- Why marketers call this INTEGRATED marketing communications- and how to make sure you’re tactics are integrated.
- Step-by-step creation of an online marketing strategy for YOUR business
- Custom worksheets for developing your online messaging
- Setting up your social media accounts and tools to keep them active.
